Wii You Marry Me?

Marryme

See Nick Carr about an essay of two Wharton professors:

"So," the authors write, "what drives modern marriage? We believe that the answer lies in a shift from the family as a forum for shared production, to shared consumption ... the key today is consumption complementarities - activities that are not only enjoyable, but are more enjoyable when shared with a spouse. We call this new model of sharing our lives 'hedonic marriage.' ... As consumption increases, so too will the demand to have someone with whom to share these pleasures."


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